Marketing & Public Relations Resources
OPERA America makes it possible for marketing and public relations staff to share information across the field through research reports and a listserv, and the annual conference provides professional development opportunities. Company membership in OPERA America also provides several means to give companies greater visibility to the public and within the field.
Schedule of Performances
Add your companies performances to the database.
Opera America Magazine
Submit company news and season information for print distribution to
members
The Electronic Media Forum *
OPERA America's service to members interested in increasing their use of new media to enrich the opera experience for current and prospective audiences.
Performing Arts Research Coalition
The Performing Arts Research Coalition (PARC) is a groundbreaking collaborative project created to improve and coordinate the way performing arts organizations gather information on our sector, so that we can offer a more unified and factually based voice on issues of common concern, and aid the performing arts in developing a national model for arts research collaboration.
Advocacy
OPERA America represents the interests of the opera community before Congress, the White House, and federal agencies. As a founding member of the American Arts Alliance, OPERA America works with the performing arts field to advocate for the development of national policies that recognize and strengthen the contributions that the arts make to America.
Conference
OPERA America’s annual conference is the largest gathering of opera professionals in North America. Also included is a link to the National Performing Arts Convention, held every four years.
Listservs *
Marketing and Public Relations staff members at member opera companies can subscribe to this listserv, connecting them with colleagues around the country to ask questions and share information and resources.
Publications
OPERA America provides an array of publications for marketing and public relations professionals, administrators and enthusiasts including field surveys, directories and career guidance.
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Denotes an OPERA America Membership Benefit. [Click here] to learn more about how to become an OPERA America member. |
Note - For background information on specific operas, see the Audiences section of this Web site.
Can't find the information you need here? OPERA America members can contact Bill Higgins (
BHiggins@operaamerica.org), Director of External Affairs, for assistance.
Links
E-mail Strategies
Consultant Michael Gilbert offers a number of free PDF downloads, including his much-discussed The Gilbert Email Manifesto.
National Arts Marketing Project
Sponsored by the Arts & Business Council and American Express, the program provides workshops and training in several cities across the country.
Resource List from the Foundation Center
A short bibliography of books about marketing the arts.