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Tenets to Raise Money By
Certain factors are irrefutable, says philanthropy's grandmaster

Jerold Panas
Original Content4/8/2010

Editor's Note: Reprinted with permission from Contributions Magazine. Free subscriptions are available to nonprofit staff and volunteers at www.contributionsmagazine.com.

For my book, Mega Gifts: Who Gives Them, Who Gets Them, I spoke with more than 50 men and women who had made gifts of $1 million or more. I also collected data from more than a thousand fundraising professionals.

As for me, I bring over 40 years to this magnificent business of helping others undertake consequential acts of kindness and generosity.

What I’ve discovered is that there are clearly factors and forces that motivate large gifts. The proof is irrefutable. There is more commonality in the factors than there are differences. And as extraordinarily unique as people are, the drive and consideration that propels them to a major gift is very much the same.

During the preparation of Mega Gifts I combined all I’d learned from my donors and all I could read on the subject. I mixed this generously and openly with my own feelings and attitudes.

What have evolved are 62 factors that I’m convinced guide, shape and determine the success of securing the mega gifts. Here I’ll share a random seven with you.


About the Author: An author, popular speaker and consultant, Jerold Panas is considered one of the most creative men in the field of fund raising. His books include Asking, The Fundraising Habits of Supremely Successful Boards and Mega Gifts, all published by Emerson & Church. Panas is executive partner of one of America's leading fund raising firms. For more information, visit www.instituteforgiving.org.

Summer 2014 Magazine Issue
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