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Turning Adult Learners into Ticket Buyers
Speaker(s): Ruth Nott, Director of Education, San Francisco Opera
Original Content • 5/18/2010

Many opera companies focus education programming on K-12 audiences. But there’s an untapped audience of adult learners out there — sometimes intimidated by opera etiquette and tradition, or a fundamental fear of the unknown — they’re a potential audience in the making. How can you tap into that audience and convince the merely curious to commit? The adult learner is an ideal candidate as someone with genuine interest, time and disposable income. Discover how education can translate into ticket sales. Ruth Nott, director of education at San Francisco Opera, will host.

Download the Power Point Presentation Here


Summer 2010 Magazine Issue
  • Letter from the President/CEO
  • OPERA America News
  • National Opera Week
  • Looking Back, Looking Forward: Career Service Awards
  • Opera Conference 2011
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