Username:
Password:


Forgot your password?
View Photo Credit  
Ausrine Stundyte as Cio-Cio-San, Elizabeth Janes as Butterfly’s child and Sarah Larsen as Suzuki in Seattle Opera's production of Puccini's Madama Butterfly. Photo by Elise Bakketun.
Recent Headlines
Main Page Artists Artistic & Production Administrators Board/Governance Education Finance/General Operations General Directors Marketing/PR Trustees/Donors
About the Headlines
Please note: Publications move online articles to their archives after a certain period. Therefore, articles listed here may only be available online for a short time. Some online publications may also require registration before you can read an article.

Headlines RSS Feed
Subscribe to this feed.

Submit a Headline
If you come across headlines that you feel should be listed here, please copy and paste the link below:
Link:  
Your E-Mail:  



Press Releases & Season Announcements
Would you like your press releases and announcements featured on the OPERA America website and in OperaLink? Submit the url to your announcement in the "Submit a Press Release" section. Press releases must be hosted on your own site or through a third-party site like Google Docs or PitchEngine. Please contact Patricia K. Johnson at PKJohnson@operaamerica.org with questions.
Please send all season announcements to Alexa B. Antopol (EAntopol@operaamerica.org), Reference & Research Librarian.
Marketing/PR Headlines
‘Playbill’ Logo Will Switch To Mark Gay Pride
StaffInquisitr
If you’ve attended a Broadway performance sometime in the last century, you probably received a Playbill from an usher. These publications have become staples of the theater industry in New York, and soon the Playbill logo will change its design to show support for LGBT pride.
5 Nonprofits to Get Grants for Using Google Glass
StaffThe Chronicle of Philanthropy
Google is seeking ideas from nonprofit groups on how to use the company’s Web-connected eyewear in their work, with five organizations to receive $25,000 each to implement the best proposals, the Associated Press and tech-news site Mashable report.
Which Email Marketing Strategy Should You Choose: Full Meal or Just the Aroma?
Sean D'SouzaCopyBlogger
The purpose of an email newsletter is to create engagement, and there are two distinct ways to create this engagement. Method 1: Give the client the entire “meal.” Method 2: Give the client the “aroma.” Let’s break down these two methods — what they mean, what they do, and why you may not actually have to choose just one of them to have a successful email marketing strategy.
Nonprofit Innovation Toolkits: Methods To Invent, Adopt, and Adapt Ideas to Deliver Better Results
Beth KanterBeth's Blog
Lately, I’ve been obsessed with methods for facilitating innovation for nonprofits. It isn’t a matter of facilitation techniques, but process design. The field of innovation practitioners, whether in corporate labs or working in social good sector, comes with lots of tool kits that offer different ways to help groups think of new ideas and prioritize them. My colleagues at the Mobilisation Lab recently shared a link to an excellent tool kit called DYI which stands for “Development, Innovation, and You.”  It is a social innovation toolkit for those who work in the development sector.
Nonprofits and Instagram: The Ultimate Curated Collection of Best Practices, Examples, and Tips
Beth KanterBeth's Blog
Instagram is a free application for iPhone or Android that lets people take photos, apply filters to change the look of the photos and then share them. Users can share them on Instagram while also choosing to share them to Facebook, Twitter, Tumblr and Foursquare. It was created in 2010 and purchased by Facebook in 2012 (more history here). As of March, 2014 Instagram has 200 million users. Instagram has a couple of marketing benefits.  It’s a great branding tool because it can engage audiences, creative instimacy, and appeals to the emotions. It is superb for visual storytelling about your organization, its stakeholders, and results.
Pell stepping down as artistic director of Dallas Opera
Arnold Wayne JonesThe Dallas Voice
Jonathan Pell, who has spent nearly 30 years with the Dallas Opera, currently as its artistic director, and who marshaled its move from Fair Park to the Winspear Opera House, is stepping down from his full-time role with the company, the DO has announced.
Ten Questions with Saira Frank
StaffThe MadOpera Blog
Saira Frank, soprano, plays Kitty Hart in Dead Man Walking at Madison Opera.

1. My favorite thing about being a singer is: 
Finishing an aria or song and seeing someone in the audience who connected with my performance.  I love to sing, and I get a lot of satisfaction out of performing, but the best performances are when I can feel an energy from the audience telling me that they appreciate my work.
Tips For Taming Your Twitter Timeline
Craig SilvermanHootSuite Blog
You probably miss most of the tweets sent by the people you follow on Twitter.  Whether you’re sleeping, away from your computer or not scrolling through updates on your phone, the tweets keeping coming. 500 million of them per day, by last count. As a result, it’s easy to miss content and conversations that are important to your work, business and life. And even when you are glued to your timeline, it can be hard to get a sense of the key trends, links and people.
How to Find Your Social Media Marketing Voice: The Best Examples, Questions and Guides
Kevan LeeBuffer Blog
Finding a voice for your social media marketing can be difficult because the concept is somewhat unlike other optimization strategies online. Voice is not a statistic you can track or a design element you can tweak. Voice goes deeper than that.  Instead of tracking and analyzing, you can plan and practice. Here’s what I’ve found works best in terms of getting your voice together and using it to interact online.
Breaking Up With Facebook? You Better Think Twice
Jeff RevoyFast Company
The internet is ablaze with chatter of how Facebook is “backstabbing” advertisers and “corroding” the relationships between brands and the followers they have worked so hard to attain. Between Eat24’s heartfelt breakup letter to Facebook and Nate Elliot’s “told you so” article on Forrester’s blog, many companies and commentators have very publicly voiced their opinion of Facebook’s decision to limit organic reach and drive marketers to paid advertising.
This weekend: 'small' operas with big ideas
Georgia RoweSan Jose Mercury News
When it comes to opera, bigger isn't necessarily better. This week, two Bay Area companies are forsaking the lavish productions and huge casts of grand opera to present works on a more intimate scale.
Bar and Bathroom Lines, Molto Adagio
Corinna da Fonesca-WollheimThe New York Times
When the curtain went down on Act II of Puccini’s La Bohème at the Metropolitan Opera on a recent evening, close to 100 stagehands sprang into action. To the sound of beeping machinery, hammer strokes and intermittent warning shouts, they carried props, bundled drops, unfurled scrims, navigated the enormous wagon rolling the next set into place and secured escape stairs to the floor in what looked like brisk, efficient choreography.
10 Reasons Why Twitter Is Appealing to Companies
Team CaffeineSocial Caffeine
Why would a business use Twitter? What’s so appealing about Twitter to companies? Rather than tell you what we think (we’re biased – this is a social media blog, after all), we’ve put together a collection of facts and figures to show you just what’s so special about Twitter. Once you’ve finished, you’ll know exactly why Twitter is appealing to companies. Ready for the ride? Then let’s get started!
The 14 Keys to Writing Advertorials That Sell
Demian FarnworthCopyBlogger
Advertorials are native ads with a single purpose: getting specific action from the reader. This could be donating to a cause, downloading a PDF, subscribing to an email newsletter, visiting a store, or buying a product. An effective advertorial grips the reader and leads her to the logical conclusion — pointing her, in very specific language, to what to do next. This is the call to action.
Top 10 Digital Marketing Trends In 2014
Bidyut Bikash DharBloggerSentral
Gone are the days of traditional marketing techniques! Though old is gold, but these traditional marketing techniques will not work for you if you wish to create a web presence of your brands and services. Here lies the importance of digital marketing. In the year 2013, digital marketing techniques have evolved to a great extent. Thus, it can be assumed that people are excited to know about the major trends in the digital marketing world in 2014. This will help them to decide whether or not they should go for digital marketing training in order to give a boost to their brands and products.
The Ideal Length of Everything Online, Backed by Research
Kevan LeeBuffer Blog
Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much? I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way. Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that? Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.
The hottest topics on Google delivered directly to your inbox
Gavri SmithGoogle: Inside Search
Google Trends is a helpful place to see what people are searching for around the world. You can keep up with hot searches in real time, or take a historical look at trends dating back to 2004. Trends can be really useful if you're a business owner trying to understand what people are saying about your brand, if you're a student researching a topic for sociology class, or if you’re simply trying to figure out when "doge" became a thing. But without doing your own exploration on the Trends website, it can be tough to find the interesting—and sometimes surprising—topics the world is searching for. Starting today, it’s easier to get just the right insights at just the right time with email notifications. 
John Shirley-Quirk, a Bass-Baritone and Specialist in Britten, Is Dead at 82
Margalit FoxThe New York Times
John Shirley-Quirk, a British chemistry teacher who almost by accident became a world-renowned bass-baritone, performing at the Metropolitan Opera and becoming known as an interpreter of Benjamin Britten, died on April 7, in Bath, England. He was 82.
San Diego Opera Board Meeting Leads To Shake Up In Leadership
Angela Carone | KPBSinewsource.org
A meeting of the San Diego Opera’s board of directors Thursday resulted in a shakeup in the organization’s top leadership spots. Board President Karen Cohn walked out of the meeting along with a group of other members. Another board member told KPBS that Cohn had resigned. Board member Faye Wilson also walked out early, as did opera director Ian Campbell. According to sources who did not wish to be named, roughly 30 of the board’s 50 members remain active with the group.
The Metropolitan Opera Borrows Buzzfeed’s Strategy To Engage A Younger Audience
Ross BrooksPSFK
Online quizzes match you up with the perfect opera package.
Opera Singer's Comedic Aria Livens Up Paris Subway for Commuters (Video)
Alex HeiglPeople Magazine
Opera singer Christophe Ménager likes to liven up the Paris subway with arias. This video captures him performing a comic selection for daily commuters. 
Using Crowdfunding to Attract Support of All Kinds
Allison FineChronicle of Philanthropy
In this episode of Social Good, the founders of two crowdfunding sites outline what makes a successful campaign to raise money from the public. They also explain how any charity can adapt the basic approaches of such drives to seek volunteers and advocates for public policy as well as donations from businesses.
Using Social Media to Connect With Older Supporters
Allison FineChronicle of Philanthropy
In this episode of Social Good, Alejandra Owens, who handles social media at AARP, discusses what approaches work best with people over age 50 and how nonprofit organizations can promote digital literacy among their members.
8 tech tools every nonprofit should use
Timothy HoustonInsightNews.com
With an estimated 1.5 million nonprofits in the United States alone, nonprofits help with everything from ending local hunger, advocating literacy, and other essential services that help build strong community. Yet for all their diversity, nonprofits share many of the same needs. Here are eight useful tech websites that nonprofits can use to stay organized, funded, and in the public eye. 
Google Trends gets email notifications: Subscribe to search topics, Hot Searches, and US monthly Top Charts
Emil ProtalinskiThe New Web
Google today added email notifications to its Google Trends service. As a result, you can now subscribe to any search topic, Hot Searches for any country, or any US monthly Top Chart and get updates delivered straight to your inbox.
Plan In The Works To Save San Diego Opera
Marissa Cabrera, Maureen Cavanaugh, Peggy PicoKPBS.org
The season is finished, and in two weeks the San Diego Opera is set to shutdown completely on April 29. That's the date the organization's board of directors set to cease operations. But at least two board members want to postpone and possibly avert the closing of the 49-year-old institution.
Robopera: Boerum Hill opera combines androids and arias
Megan RieszBrooklyn Daily
Bow down to your new robot opera-lords. On April 22, a Boerum Hill theater will play host to a one-act opera featuring a futuristic world chock-full of biomorphic androids who perform menial household duties and have sex on command. The production should inspire some laughs, said the show’s artistic director, but it is also deadly serious.
San Diego Opera explored rebranding in 2013
staffiNewssource
A web-based consumer study, commissioned by the San Diego Opera company last summer, found potential opera-goers want reasonably priced tickets and a more accessible and welcoming experience for patrons and their families.
Classical grad in experimental opera concert
Victor DeRubeisItemLive.com
Lynn Classical graduate Tyler Gioacchini will be singing in an opera tonight at Salem State University, and he has absolutely no idea how the story will turn out. That’s just fine with him, since he’s going to be among the pioneers of a musical experiment in which the audience will determine the plot and the outcome. It’s called #SSUBuildsAnOpera, and Gioacchini and his castmates will team up with the Salem State Chamber Orchestra and its conductor, Dr. Mary-Jo Grenfell, for an experience that’s believed to be the first of its kind anywhere.
Why did management at the San Diego Opera sit on valuable marketing information?
JW AugustABC 10 News: San Diego
It was called the Strategic Planning Committee and it was created to review all the pressing issues involving the San Diego Opera, issues like what was money being spent on, where it was spent and whether the marketing program made sense. All of this information was tightly controlled by the management team, in particular the woman numerous sources call the power behind the “throne” of the San Diego Opera, Faye Wilson.
Deals by the Incoming La Scala Chief Cause a Stir
Gaia Pianigiani and Rebecca SchmidThe New York Times
Alexander Pereira hasn’t even begun his first season as general manager of La Scala and his stewardship is already generating controversy. Mr. Pereira, who is scheduled to take over the Milan opera house on Oct. 1, signed an agreement to buy four productions for La Scala from the Salzburg Festival, where he is the director, without the approval of the Italian authorities, according to La Scala and the mayor of Milan.
Board Meeting Leads To Shake Up In San Diego Opera Leadership
Angela CaroneKPBS.org

There appears to have been a shake-up in the leadership of the San Diego Opera.

Karen Cohn, the chair of the opera board, walked out of a board meeting being held Thursday afternoon at a La Jolla hotel. Another board member told KPBS that she had resigned. Board member Faye Wilson also walked out early, as did opera director Ian Campbell.

Board pursues steps to save the opera
Pam KragenSan Diego Union-Tribune
At a chaotic board meeting in La Jolla, president Karen Cohn resigns, is replaced by Carol Lazier.
When Are You Over-the-Hill? Try Age 24
Candy SagonAARP Blog
Think you should worry about your brain slowing down post-age 50? Too late. It’s already started at age 24. Or at least that’s what a Canadian study of players of a hyper-competitive computer game has found. Apparently our cognitive motor skills — meaning the speed at which we process something and then react to it — peak by age 24, then begin to slowly diminish.
Arts Leadership and the Changing Social Contract
Emiko OnoARTSblog
Since I began working in the arts in 2001, there has been a subtle but constant pressure on the sector to transform that can be both distressing and motivating. I will never forget the time in 2003 when Mark O’Neill, then the Head of Museums and Galleries for the city of Glasgow (Scotland), described how a population of shipyard workers reported that they did not attend a nearby museum because the price of admission was too expensive. The nauseating twist was that the museum did not have an admission fee. Last week, this story came to mind again as I spoke with Susie Medak, managing director of Berkeley Repertory Theatre and an arts leader with more than 25 years of experience. Susie’s hypothesis—that the tacit social contract between society and arts organizations is changing—is one I have found to be incredibly useful. The premise of her theory is that it is no longer sufficient for arts organizations to provide distinctive work, attract an audience, and secure financial support—it needs to include wider swaths of people who are largely not involved.
Unpaid Interns Gain the Right to Sue
Michael GrynbaumThe New York Times
Thousands of interns poised to flood New York City’s offices and institutions this summer may be unpaid. But come June, their legal standing will be improved. Mayor Bill de Blasio on Tuesday signed into law a measure intended to ensure that unpaid interns in the city will have the right to sue if they are harassed or discriminated against by an employer — a right, it turns out, that was not reflected in the city’s civil rights code.
Arianna Huffington on the Struggle to Find Work-Life Balance
Rachel GillettFast Company
Arianna Huffington believes we are living in a brave new world--today's work environment is somewhere between the dark ages and the renaissance. The dark ages, she says, include environments and a culture fueled by stress, but she maintains that in order for businesses and individuals to thrive we must transition to a "renaissance" time of mindful living and working.
Twitter Rolls Out Its Facebook-Like Profile Redesign
Stan SchroederMashable
Twitter is gradually rolling out a major redesign of user profiles, starting on Tuesday. The new look, which Twitter was testing in February, adds a lot more user information and several new features — and it looks quite similar to Facebook's user profiles. The new profile features a larger user photo and customizable header image. Twitter highlights your tweets that have the most engagement by displaying them slightly larger than the rest. You can also pin one of your tweets to the top of the page.
How Do I Get the Press to Cover My Company?
Maryam Banikarim and Maxine BédatFast Company
Sure, you are in love with your company, but you won't be successful unless you get noticed by the rset of the world -- and that starts with getting some coverage in the media. CMO of Gannett Maryam Banikarim and cofounder of fashion site Zady, Maxine Bédat answer this week's read question.
Could deal to save the opera be near?
Pam KragenSan Diego Union-Tribune
A sharply reduced budget, innovative programming and a list of donors who will step up if San Diego Opera’s current leaders are replaced might be enough to rescue the company from shutdown in two weeks, a board member said Tuesday. Carol Lazier, the San Diego Opera board member who pledged $1 million to save the company on April 4, said she and others will make that case to the full board on Thursday. She said she’s “hopeful” they can persuade the panel to grant a stay of execution.
Who Brands Your Nonprofit? Who Tells Its Story and How?
Carlo M. CuestaNonprofit Quarterly
Organizational identity within the nonprofit sector is also shaped by stories. Unfortunately, the very makeup of the institution and the demands to prove the value, relevancy and effectiveness of its work creates the need for a simplified narrative—one that veers away from the complexity of addressing difficult, sometimes unsolvable issues toward a heroic journey that leads to proof of success. 
How to Explain Social Networks to Non-Users (Without Making Them Feel Stupid)
Evan LePageHootSuite Blog
Moms are being unfairly maligned online. Posts promising to explain tech tools and trends are now too often framed as, “How would you explain this to your mom.” Examples include the widely circulated “Mom This is How Twitter Works,” to The New York Times’ recent post “How to Explain Bitcoin to Your Mom.” The “mom” character in these pieces is a demographic stand-in for unsophisticated users, but this ignores the reality of women and technology.
Nicole Paiement: The Bright New Force of Opera Parallèle
Lisa HoustonSan Francisco Classical Voice
At a time when many performing organizations are struggling to stay afloat, and others are closing their doors altogether, there’s a young company in town gaining momentum: Opera Parallèle (or OP). It has found that audiences appreciate the opportunity to see modern works that are rarely performed or brand new, with high musical standards and casts composed of world-class singers. The company’s success is a reflection of its founder, artistic director, and conductor Nicole Paiement’s commitment to taking contemporary opera to the wider audience she so deeply feels it deserves. Paiement is a guest conductor with companies such as Dallas Opera and Washington National Opera, and is on the faculties of the San Francisco Conservatory of Music and UC Santa Cruz. As the director of the Blueprint Series at the Conservatory, she is actively involved in the commission and execution of new works. Later this month, she will conduct a new production of a double bill of Kurt Weil’s Mahagonny Songspiel [(1927) and Poulenc’s Les Mamelles de Terésias (1944) at the Yerba Buena Center for the Arts. In June, the company will present the American premiere of Anya 17, by British composer Andrew Gorb, which contains a plot having to do with sex trafficking in the European Union. 
5 Myths About the Opera
Eduard SchmiegeVoice of San Diego
The future of the San Diego Opera hangs in the balance, and there’s been no shortage of speculation on the causes and implications of such a loss. But in reporting those circumstances, the media has helped perpetuate five myths, represented as facts. Let’s address them here, and dispense with them once and for all.
Why It Doesn't Matter That You May Never Reach Inbox Zero
Laura VanderkamFast Company
I had this conversation again the other day: a woman shared her schedule with me, and I noted that she logged back on to work for at least 90 minutes each night. There’s nothing wrong with that per se, but when I inquired what brilliant strategizing transpired during that second shift, I got a rueful reply: “I’m cleaning out my inbox.”

She asked how to process email more efficiently so she could move on to more enjoyable things. Unfortunately, I had no such tips. For starters, I have hundreds of unread emails in my inbox at any given time. Not only do I not file emails, I haven’t even figured out how to create folders.
A first in 50 years, Opera to premiere ‘Morning Star’
Janelle GelfandCincinnati.com
Cincinnati Opera will present the world premiere of the opera “Morning Star,” with music by Ricky Ian Gordon and a libretto by William M. Hoffman, during the company’s 2015 Summer Festival.
Unpaid Internships, or Getting Your Foot in the Door of the American Theater
Greg RedlawskHowlRound
In the wake of the death of a camera assistant on a film shoot in Georgia, there’s been plenty of reflection in the film industry regarding the conditions under which crew members perform their duties. I keep reading these articles and thinking about how it all relates to the theater world and, in particular, the nonprofit system of New York City. Our circumstances certainly aren’t identical to those in film, yet there are a lot of problems with entry-level positions in many aspects of our industry. We could do with a little reflection.
Advertisers Spend More Online Than on Broadcast TV for the First Time
Marc GraserVariety
In a first for the advertising industry, marketers are spending more to promote their brands online than on broadcast television, driven mostly by the significant increase of ads appearing on digital platforms.

Annual ad buys on mobile devices soared to $7.1 billion last year, up from $3.4 billion in 2012, according to a new study by the Interactive Advertising Bureau and PricewaterhouseCoopers. The companies lump search, display and video ads together in the mobile category, which accounted for 17% of the Internet ad market.
Top 10 Brands on Google+
Liam FoyMy Clever Agency
We all know as marketers that Google+ is going to play a part at some point but here are my favourite brands that are currently maximising their efforts on Google+. I’ve been a fan of the platform for a while, it offers me something that I can’t quite get on some of the other bigger platforms. So without further a do here’s my top 10.
Why Marketing Automation is Hot (and Open Ecosystems are Hotter)
Ryan HolmesHootsuite
It might not be the sexiest topic, but it is – hands down – one of the hottest sectors in tech right now: marketing automation. Major IT vendors, the Oracles and Adobes and Salesforces of the world, are snapping up marketing automation software tools in an arms race that continues to escalate.

Spring 2014 Magazine Issue
  • From Gold Rush to Google
  • Before, After and During Opera Conference 2014
  • OPERA America's New Works Forum Expands and Explores
Contact Us
330 Seventh Avenue, New York, NY 10001
P 212-796-8620 • F 212-796-8621
Info@operaamerica.orgDirections
From Airport:
The easiest way to reach the OPERA America offices is to get a cab at the airport. Cost is $40-45
(not including tip).
  • JFK - Take the AirTrain ($5 - approx. 15 minutes) to the Jamaica Street Station and transfer to the Long Island Railroad (LIRR). Take the LIRR to Penn Station ($12 - approx. 35 minutes). See Penn Station directions below.
  • LaGuardia - Take the M60 Bus to the Hoyt Ave/31st Street. Get on the or Train and take that to 42nd/Times Square Station. Follow the Times Square Station directions below.
  • Newark - Take the New Jersey Transit train to Penn Station ($15 - approx. 45 min). See the Penn Station Directions below.

From Penn Station/Madison Square Garden:
Leave the station through the 7th Avenue/33rd Street exit and walk south for four blocks. The building is on
the right hand side.

From Grand Central Station:
Take the Train to the 42nd/Times Square station and transfer to the Train.
Take the Train to the 28th Street stop and walk north on 7th Avenue.
The building is on the same block as the train stop.

From 42nd Street/Times Square:
Take the Train to the 28th Street stop and walk north on 7th Avenue.
The building is on the same block as the train stop.

For more detailed directions, most up-to-date pricing or to specify a different starting location, please visit the
MTA Web site.