Director of Institutional AdvancementThe Pasadena Playhouse • Full-Timehttp://www.pasadenaplayhouse.org/Padadena, CAORGANIZATION
The Pasadena Playhouse, approaching its 100th Anniversary in 2017, is becoming one of the top resident theatres in the country. The Playhouse and its Board of Directors proactively navigated the challenge of the Great Recession, positioning the organization on the solid foundation from which it is now growing. The Playhouse is building a future centered on creating great productions on stage, expanding educational/outreach programs, and developing new plays. It annually presents a full season of artistically innovative productions and engaging educational outreach activities to more than 140,000 Southern California residents in two spaces: the 658-seat Mainstage Theater and the 99-seat flexible Carrie Hamilton Theater.
Emerging successfully from bankruptcy in 2010 with a revamped Board of Directors, the Playhouse is debt-free, and has net assets of $4.8 million and total revenues of $8.1 million (source: 8/31/13 unaudited financial statements). Seventy-five percent of the budget is provided by earned income, and twenty-five percent is raised from contributed revenues.
Artistic Director Sheldon Epps has provided the Playhouse with seventeen years of vision and creativity, and has recently extended his contract through 2018. Under Mr. Epps' leadership, the Playhouse has garnered national recognition, having launched numerous high-profile transfers to Broadway that have achieved Tony Award recognition. These accomplishments, combined with his tireless commitment to engage artists and audiences of all cultural, social, ethnic and socioeconomic backgrounds, provides for a unique platform to deliver high-quality, relevant, and dynamic theatre.
In 2012, Elizabeth Doran joined the Playhouse as Executive Director, after a distinguished leadership career at theatres across the country, including The Actors' Gang, The Segerstrom Center for the Arts, and La Jolla Playhouse. Her career has been marked by overturning deficits, strategic planning, and improving the structural position of institutions so that their artistic and outreach missions can thrive. At the Playhouse, her leadership has helped produce a significant annual surplus, and she has gained acclaim for expanding the scope and impact of community outreach. As Executive Director, she is proud to be coordinating the board, staff, and all of the Playhouse's many stakeholders toward enhancing the regional and national reputation and impact of this venerable, yet innovative, theater.
A Centennial Campaign, celebrating the 100th anniversary of the Playhouse in 2017, is in an early planning stage, and a Centennial Strategic Plan is currently in development with leadership from the Board Long Range Planning Committee, the Executive and Artistic Directors, and staff. Input from the new Director of Institutional Advancement will be critical in completing the plan. Both capital and endowment (including planned giving) fundraising will be components of the Centennial Campaign.
Reporting to the Executive Director, the Director of Institutional Advancement will lead the Development Department of five full-time and two part-time professionals to achieve the Playhouse's goals and will be deeply involved in conceiving and shaping the Playhouse Centennial and Annual Campaigns. An initial charge will be to create and fill a new number-two position in the Development Department, as yet undefined and untitled.
The Director of Institutional Advancement will be a hands-on and deeply involved fundraiser who will lead all aspects of fundraising and institutional development. He/she will work closely with senior staff and board leaders on campaign related activities and direct solicitations and will have a strong connection to the institutional mission of the Playhouse. He/she will utilize all the organization's performances, programs, events, and relationships as fundraising opportunities.
A key factor contributing to the Director of Institutional Advancement's success will be collaboration with the Director of Marketing and Communications and the incoming Associate Artistic Director to raise public awareness of the Playhouse and its programs, and to develop effective outreach and campaign strategies that connect with individual and institutional donors.
DUTIES AND RESPONSIBILITIES
Management and Leadership
- Create and continually upgrade a systematic fundraising plan in collaboration with the Executive Director and other staff in the Development Department that addresses the needs and concerns of each donor and prospect, segmented by type (individual, business, foundation), level (subscription history, gift levels, planned giving), and fund (capital, annual operating, restricted).
- Participate in long-range strategic planning for the Playhouse as part of the senior management team.
- Evaluate current processes and systems that support fundraising initiatives, donor recognition, and campaign management; ensure that information systems are scaled to need and are properly maintained and used.
- Aggressively implement a structured program to foster strong relationships with individual and institutional donors, involving, where appropriate, the Executive Director, Artistic Director, Board members, Playhouse personnel, artists, and performers.
- Supervise the development of materials that tell the Playhouse story to donors and prospects, ensuring that these materials are segmented and distributed in a targeted and consistent fashion.
- Collaborate with the Executive Director, the financial staff of the Playhouse, and key staff members of the development group in the preparation of annual operating plans and budgets, incorporating fundraising projections into the budget of the organization.
- Advance a unified view of donors and potential donors that incorporates information on the ticket-buying and giving habits for all Playhouse constituents, and share this view with other members of the management team.
- Direct and manage Development staff, including interviewing, hiring, evaluating, and mentoring team members.
Board and Volunteer Relations
- Provide primary support to Board Development and Governance Committees, and partner with the Executive Director to set governance policies and attract new board members.
- Build an effective group of volunteer fundraisers through board development and annual fund committee activity.
Major Gifts and Event Fundraising
- Strengthen the stewardship and donor recognition program for individual donors, with the objective of establishing life-long, planned giving and even intergenerational relationships between donors, their families, and the Playhouse.
- Establish long range institutional giving programs for national sponsorships, corporate gifts and regional sponsorships; develop annual special events that boost institutional and individual fundraising efforts.
- Engage in direct donor solicitations, alone or in partnership with others as appropriate. This includes identifying prospects, selecting the best people to "make the ask," and providing guidance and strategy for the solicitation.
- Develop and implement basic guidelines for sponsorship that will preserve the integrity of the Playhouse brand and enhance its institutional identity as one of the leading performing arts venues in the country.
- Devise comprehensive strategic plans for all annual special events and supervise their successful execution.
TRAITS AND CHARACTISTICS
The Director of Institutional Advancement should be a mission-driven, tenacious, and creative leader with the ability to navigate a complex fundraising environment with nuanced strategies and initiatives, while building an effective group of volunteer fundraisers through board development and annual fund committee activity. A graceful and empathetic communicator and a good listener, this person understands the needs and motives of donor-investors. He/she is a strategic and energetic "doer" who successfully develops and executes a variety of advancement activities and has the capacity to analyze and formulate disparate information into a sound, well-organized plan. Possessed of strong intellectual curiosity and a "can do" orientation, he/she will have frequent interaction with others. The Director of Institutional Advancement will have demonstrated management skills in motivating, directing, and managing staff and in coordinating and supporting the fundraising activities of others, as well as facility in mentoring direct reports and encouraging the best efforts of each member of the development team.
This important member of the Playhouse's leadership team is comfortable in a collaborative environment that emphasizes results achieved through innovative thinking, focused action, and open communication. He/she thrives in and helps to foster a workplace community that is exciting, respectful, and fun, and that follows the important theatrical adage "yes...and!"
rather than "no...and here's why not..."
In addition, the Director of Institutional Advancement shall possess the following competencies:
- Diplomacy and Interpersonal Skills: The capacity to resolve different points of view constructively and bring cohesion to a wide array of stakeholders while interacting with them in a positive manner, treating them fairly, and listening carefully to what others have to say.
- Donor/Stakeholder Focus: Consistently places a high value on donor/stakeholders and all issues relating to them, anticipates donor/stakeholder needs and develops appropriate solutions, and meets all promises and commitments made to donor/stakeholders.
- Written Communication: Skillfully utilizes written language to tell the story of the Playhouse, adjusting writing style to specific audiences as needed to effectively involve readers in the material.
A Bachelor's degree is required, with a graduate or professional degree desired, and a minimum of 7-10 years of experience in an impactful fundraising environment with a record of personal success in major gifts solicitation. Broad knowledge of various development campaign activities (capital, annual fund, event, and endowment) is required. The successful candidate will have experience in leveraging theefforts of a strong leadership team and success in working with boards, as well as knowledge of brand enhancement and public relations with specific experience in structuring sponsorships and demonstrated success with establishing stewardship and donor recognition programs that sustain long-term relationships. A solid understanding of fundraising databases, including segmentation, tracking, and donor research capabilities, and overall computer literacy and proficiency with Microsoft programs, including but not limited to Excel, Access, Outlook, and Word is required, plus the ability to learn other software programs as needed. Evening and weekend hours required. Experience in the arts is desired. The Director of Institutional Advancement will possess a passion for the performing arts and interest in the diverse communities of Pasadena, Los Angeles, and the greater San Gabriel Valley, with a strong desire to enhance the reputation of the Playhouse on the national and even international levels.
COMPENSATION AND BENEFITS
Competitive salary and benefits, including medical, dental, vacation, sick, and personal days, and discounted and complimentary tickets to Pasadena Playhouse performances and events.
APPLICATIONS AND INQUIRIES
Send letter and résumé, electronic submission preferred, outlining demonstrable accomplishments and a verifiable track record of results to:
Mr. Charles Dillingham, Senior Advisor
Arts Consulting Group, Inc.
8581 Santa Monica Blvd., Suite 406
Los Angeles, CA 90069-4120
Tel: (213) 220.7772 Fax: (323) 936.1196
The Pasadena Playhouse is an Equal Opportunity Employer