OPERA America — The National Service Organization for Opera

Marketing & Public Relations Resources
OPERA America makes it possible for marketing and public relations staff to share information across the field through research reports and a listserve, and the annual conference provides professional development opportunities. Company membership in OPERA America also provides several means to give companies greater visibility to the public and within the field.

			The Electronic Media Forum OPERA America's service to members interested in increasing their use of new media to enrich the opera experience for current and prospective audiences.
			Schedule of Performances (add your companies performances to the database)
			NewsLink (submit company news and season information for e-mail distribution)
			Opera America Magazine (submit company news and season information for print distribution to members)
			Audience Studies
			Performing Arts Research Coalition
			Advocacy
			Conference
			Listserves
			Publications



		Become a Member! • Individuals • Opera Companies • Other Nonprofits • Businesses • Educational Institutions

For background information on specific operas, see the Audiences section of this Web site.

Can't find the information you need here? OPERA America members can contact Brian Chapman (BChapman@operaamerica.org), Director of Publications & Research, for assistance.

Links

			E-mail Strategies
			Consultant Michael Gilbert offers a number of free PDF downloads, including his much-discussed The Gilbert Email Manifesto .

			National Arts Marketing Project
			Sponsored by the Arts & Business Council and American Express, the program provides workshops and training in several cities across the country.

			Resource List from the Foundation Center
			A short bibliography of books about marketing the arts.