For Immediate Release
Contact: Patricia Kiernan Johnson; PKJohnson@operaamerica.org
www.operaamerica.org


June 29, 2007

OPERA AMERICA ANNOUNCES NEW FOUR-COLOR PUBLICATION SEPTEMBER DEBUT FOR QUARTERLY: OPERA AMERICA

New York, NY--OPERA America, the national service organization for opera, has announced the creation of Opera America, a new quarterly magazine that will begin publication in September. In addition to the comprehensive industry information that OPERA America currently provides, this new four-color quarterly will feature expanded coverage of the art form and more in-depth articles by recognized field experts. Replacing Newsline, the new magazine’s audience remains the same—opera stakeholders in every specialty—artists, administrators, educators, trustees, and audience members.

The most substantive change to the magazine will be its increased coverage of the art form itself, with particular emphasis on world premieres and subsequent productions of new works. An annual new works issue will highlight premieres and/or re-stagings of North American works; each of the remaining issues will also feature this topic, reinforcing OPERA America’s commitment to American and Canadian operas.

In its new format, Opera America will remain distinct from consumer magazines covering opera because its readership is the opera stakeholder rather than the casual fan. In addition to showcasing staged works and providing thoughtful commentary on trends, the magazine will address pressing issues in every aspect of the opera world, from tax laws to production safety to fundraising. “The new full-color format will capture the excitement and beauty of opera productions across North America,” stated Marc A. Scorca, president and CEO. “We are proud to add Opera America to our publications family that now includes five electronic bulletins: NewsLink and MediaLink, both bi-weekly, and three monthlies, ArtistLink, EducationLink, and TrusteeLink. As the industry continues to evolve, so do OPERA America’s services and resources for our members. This latest communication effort will further allow us to provide more in-depth news and features relevant to the field.”

For information on advertising in Opera America, please visit www.operaamerica.org/themagazine/advertising.pdf or contact Katherine Ehle, art director, at 212-796-8620, ext. 233, or by e-mail atKEhle@operaamerica.org.

#########

ABOUT OPERA AMERICA

OPERA America leads and serves the entire opera community, supporting the creation, presentation and enjoyment of opera.

  • Artistic services help opera companies and creative and performing artists to improve the quality of productions and increase the creation and presentation of North American works.
  • Information, technical, and administrative services to opera companies reflect the need for strengthened leadership among staff, trustees and volunteers.
  • Education, audience development and community services are designed to enhance all forms of opera appreciation.

Founded in 1970, OPERA America’s worldwide membership network includes nearly 200 Company Members, 300 Associate and Business Members, 2,000 Individual Members and more than 16,000 subscribers to the association’s electronic news service. In 2005, OPERA America relocated from Washington, D.C. to New York as the first step in creating the first-ever National Opera Center. With a wide range of artistic and administrative services in a purpose-built facility, the Opera Center is dedicated to increasing the level of excellence, creativity and effectiveness across the field.

OPERA America’s long tradition of supporting and nurturing the creation and development of new works led to the formation of The Opera Fund, a growing endowment which allows OPERA America to make a direct impact on the ongoing creation and presentation of new opera and music-theater works. Since its inception, OPERA America has made grants of nearly $11 million to assist companies with the expenses associated with the creation and development of new works.