June 29, 2007
OPERA AMERICA ANNOUNCES NEW
FOUR-COLOR PUBLICATION SEPTEMBER DEBUT FOR QUARTERLY:
New York, NY--OPERA America, the national service organization for opera, has announced the creation of Opera America, a new quarterly magazine that will begin publication in September. In addition to the comprehensive industry information that OPERA America currently provides, this new four-color quarterly will feature expanded coverage of the art form and more in-depth articles by recognized field experts. Replacing Newsline, the new magazine’s audience remains the same—opera stakeholders in every specialty—artists, administrators, educators, trustees, and audience members.
The most substantive change to the magazine will be its increased coverage of the art form itself, with particular emphasis on world premieres and subsequent productions of new works. An annual new works issue will highlight premieres and/or re-stagings of North American works; each of the remaining issues will also feature this topic, reinforcing OPERA America’s commitment to American and Canadian operas.
In its new format, Opera America will remain distinct from consumer magazines covering opera because its readership is the opera stakeholder rather than the casual fan. In addition to showcasing staged works and providing thoughtful commentary on trends, the magazine will address pressing issues in every aspect of the opera world, from tax laws to production safety to fundraising.
“The new full-color format will capture the excitement and beauty of opera productions across North America,” stated Marc A. Scorca, president and CEO. “We are proud to add Opera America to our publications family that now includes five electronic bulletins: NewsLink and MediaLink, both bi-weekly, and three monthlies, ArtistLink, EducationLink, and TrusteeLink. As the industry continues to evolve, so do OPERA America’s services and resources for our members. This latest communication effort will further allow us to provide more in-depth news and features relevant to the field.”
For information on advertising in Opera America, please visit www.operaamerica.org/themagazine/advertising.pdf
or contact Katherine Ehle, art director, at 212-796-8620, ext. 233, or by e-mail atKEhle@operaamerica.org