OPERA America — The National Service Organization for Opera

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* Note - For Music!Words!Opera! publications, please click here.

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Careers in Opera

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The Career Guide for Singers - Now Opera Source
The popular Career Guide for Singers has been transformed to a searchable online database called Opera Source, available to OPERA America members. Subscribe now for the latest information on upcoming auditions and opportunities, along with access to details about hundreds of programs for aspiring artists, including producing organizations, training programs, degree-granting educational institutions, competitions, grants, artist managers, and choruses.

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Perspectives: Making Choices: A Singer’s Guide from Classrooms to Contracts (2nd edition)	~~$15.00~~ $10.00	~~$20.00~~ $15.00
SALE! - Regardless of where you are on your career path, chances are there's an important decision lurking around the corner: Does a conservatory or a liberal arts college provide the best foundation? What is the best way to choose among professional training programs? When is it time to move from training programs into professional contracts? What should you take into consideration when deciding whether to take on a new role? (Click on the cover for a sample) Atttention Students!!! Click here for a special offer on this publication and an Opera Source membership!
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Perspectives: Building and Managing Your Network	$15.00	$20.00
It is hard to imagine that any singer could build a career without the assistance of a strong support system. This volume features the insight of over 40 professionals sharing advice on recognizing the need for advisors, identifying appropriate team members, communicating your goals, and managing this dynamic through your personal and professional growth. (Click on the cover for a sample)
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Perspectives: Audition Advice for Singers (2nd edition)	$15.00	$20.00
Provides valuable tips from opera professionals on musical preparation, repertoire and language selection, audition materials, stage presentation, and how to make a positive impression on judges before, during, and after an audition. (Click on the cover for a sample)
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Perspectives: The Singer/Manager Relationship (2nd edition)	$15.00	$20.00
Offers the observations and counsel of more than 70 opera professionals regarding the appropriate time to pursue management, how to find the right manager, and how to build a strong working partnership between singer and manager. (Click on the cover for a sample)
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Four Books from the Perspectives Series	$45.00	Members Only
Four newly released books: Making Choices: A Singer’s Guide from Classrooms to Contracts, Building and Managing Your Network, Audition Advice for Singers, and The Singer/Manager Relationship
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Membership Directory 2007- 2008	$20.00	$25.00
Directory of OPERA America’s Company, Business, Library, and Associate Members, indexed alphabetically and geographically. Includes the Annual Report to Members, a description of OPERA America’s programs and services. A list of Individual Members is also included. Published annually.
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Music! Words! Opera!	N/A	N/A
Music! Words! Opera! — This three-part set of instructional resource materials, based on the work of master teachers and opera professionals, offers two approaches to learning. Listen and Discover, introduces students to the operatic art form and explores how and why specific operas were written. In Create and Produce, students create their own original opera. Levels I and II each include "What to Listen For" audiotapes with musical excerpts to accompany lesson plans, as well as a Teacher’s Manual, and Student Studybooks. Level III includes a Teacher’s Manual and complete recordings of the play Othello and the opera Otello, on compact disc. Level I (Grades K-2) Hansel and Gretel, The Magic Flute, The Child and the Enchantments Level II (Grades 3-6) The Barber of Seville, Aida, Madame Butterfly Level III (Grades 7-12) Otello, Othello
		Click here to learn more.

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Annual Field Report 2006	$10.00	$15.00
A concise look at opera in North America, including the most recent attendance figures, operating budgets, trends in giving and public funding, and numbers of performances and productions.
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Deepening Opera Attendance: The 2003 American Express National Audience Research Project	$15.00	$25.00
This study, prepared by Decision Partners, explores the critical cognitive and behavioral factors that motivated audience members at six North American opera companies to attend performances, purchase tickets to unfamiliar operas, and become subscribers and donors. A thought-provoking report that will enhance your ability to communicate to your patrons and potential patrons.
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Increasing Opera Attendance: The 2002 American Express National Audience Research Project	$15.00	$25.00
This study looked at the attitudes, impressions, and behavior of people in six cities across the U.S. and Canada who purchase tickets to performing arts events but do not attend opera. The 136-page report by the Decision Partners research firm provides insight into what those people were saying and what opera companies can do to reach non-attenders.
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Observing Opera Attendance: The 2001 American Express National Audience Research Project	$15.00	$25.00
Envirosell, Inc. examined the front-of-house experience at eight opera companies. The objective was to examine what happens to the opera-goer before the curtain goes up and after it comes down; to gather qualitative information about the audience experience as well as the relationship of that experience to design, operations, and signage; and to determine what may be done to create a more enjoyable overall experience for all visitors as well as provide more sensitive outreach to new/emerging opera fans.
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Motivating Opera Attendance: Comparative Qualitative Research in 10 North American Cities, 1996	$15.00	$25.00
An analysis of data from focus-group research conducted in ten cities throughout North America in which audience members relate their thoughts and feelings about attending opera for the first time. This research, never before conducted on such a scale, reveals new information about reaching those audience members who often elude the field.
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Using Market Research to Create Strategy	$9.95	$11.95
An analysis of data from focus-group research conducted in ten cities throughout North America in which audience members relate their thoughts and feelings about attending opera for the first time. This research, never before conducted on such a scale, reveals new information about reaching those audience members who often elude the field.
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Opera for the 80s and Beyond	$20.00	$25.00
The official history of the OPERA FOR THE 80s AND BEYOND (OFTEAB) program, including interviews and essays about the development of new American works. A limited number of copies are available. Please contact OPERA America for pricing and availability (212-796-8620 ext. 214 or PGosselin@operaamerica.org).

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Subscribe Now!	$12.95	$14.95
Danny Newman’s classic "bible of subscription sales." A must for all arts marketers.
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Video Library of Opera Company Commercials (1995)	$18.95	$23.95
Featuring more than 60 opera commercials, this 45-minute videotape showcases a variety of approaches to television advertising. (On Videotape)
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Employing Non-Board Members on Board Committees	$9.00	$14.00
Compilation of original essays, contributed by general directors, trustees, consultants, and experts from outside the field of professional opera, examining the pros and cons of employing non-board members on board committees.
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Minimum Required Contributions: Are They Right for Your Board?	$9.00	$14.00
Compilation of original essays, contributed by general directors, trustees, and consultants, examining the pros and cons of minimum required contributions.
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Shipping Information
U.S.: $5 for first publication, 2-3 publications-$7, 4-5 publications-$9
Canada & Mexico: $8 for first publication, 2-3 publications-$10, 4-5 publications-$12;
Outside North America: $18 for first publication, 2-3 publications-$20, 4-5 publications-$22