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Marketing Communications Manager
SUBMITTED DATE: 12/18/2017

Job:               Marketing Communications Manager                            

Reports to:    Director of Marketing & Communications

Status:          Exempt, Full Time, Regular                                                       

Job Summary: The Marketing Communications Manager is a key member of the Marketing & Communications team. The Marketing Communications Manager provides strategic insight and serves as the in-house graphic designer. This individual works closely with the Director of Marketing & Communications, the Marketing Operations Manager, the Senior Manager of Ticketing and Patron Services, and the Individual Giving Director to achieve the Company’s patron growth, acquisition, and retention goals. This position further plays a key role in the management of the Lyric Opera brand.

 Representative Examples of Work Performed:

Accomplish the objectives of Lyric Opera of Kansas City

  • Support the Company’s mission to make Lyric Opera of Kansas City indispensable to the public through transformational opera experiences and broad service which captures the hearts and minds of our communities.
  • Strive to create a culture that emphasizes quality, continuous improvement, and high performance.


    Marketing Communications Management

  • Integral part of marketing team, contributing to development of brand messaging and communications strategies to sell season subscriptions and single tickets.
  • With Marketing Director and Marketing Operations Manager, and agency, contributes to promotional copy and serves as co-editor for marketing communications, including web, direct mail, e-newsletters, brochures, social media, program books, and signage.
  • With Marketing Director and Marketing Operations Manager, helps curate and/or creates content for all Mar/Comm uses, including blog/social media content, video, and imagery.
  • Executes all marketing communications, managing email design, scheduling, distribution and reporting. Manages e-newsletter vendor.
  • Assists Education, Development, and General Director/CEO with communications.


Interactive Media Management

  • With Marketing Director, actively manages Lyric Opera website and mobile site with content updates, and manages associated vendors to ensure site content is timely, accurate, consistent with brand, and supports patron management efforts.
  • With Marketing Director, actively manages Lyric Opera social media campaigns.
  • Reports on key website, e-commerce and e-mail communications metrics, making recommendations for optimization.
  • With Marketing Director and Marketing Operations Manager, monitors, manages, and optimizes SEO/SEM.
  • Manages ad-hoc interactive projects as needed.


    Graphic Design, Production, and Brand Management

  • Creates promotional collateral and associated materials to support marketing, production, education, and development programs including but not limited to static / 1-dimensional media like direct mail, brochures, posters, banners, and e-mail; participate in creation/curation of imagery/videography.
  • Manages production process for Lyric Opera program books, including design, layout, editing, and production.
  • With Marketing Director, creates a brand standards document for use by other departments and helps educate them about appropriate usage. Supports Lyric Opera’s brand integrity across departments, campaigns, advertising channels, and all other internal and external communications.


    Database Operations

  • In collaboration with the Senior Manager of Ticketing & Patron Services, executes database programming to integrate website functionality and marketing campaigns with ticketing and patron services functions.
  • In collaboration with the Senior Manager of Ticketing & Patron Services, uses Tessitura to build contact lists for e-newsletter campaigns, and monitors contact rates with all segments.   

  Special Projects

  • As a key member of the Marketing & Communications team, helps execute ad-hoc event marketing activities including but not limited to First Fridays, and others as scheduled.
  • Participates in annual departmental budgeting process.
  • Coordinates with auxiliaries for web/media/design support as requested.
  • With Marketing Director, Marketing Operations Manager, Senior Manager of Ticketing & Patron Services, and Group Sales Coordinator, the Marketing Communications Manager will be scheduled to help staff all LOKC performances.

Other Duties as assigned

Essential Functions: Manages website and other interactive programs for Lyric Opera, including regular e-newsletters. Internal graphic design resource for marketing, development, education, production and corporate communications. Designs and produces 4-8 program books per season (12 – 40 pages) as well as most direct mail brochures, booklets, and postcards. Participates in creation and/or curation of all marketing and promotional collateral, including imagery and videography.


Working Conditions: Most work is of a sedentary nature, sitting at a desk using a computer, phone and other office equipment. Work may require attendance at Company events. While most work occurs in relation to a long-term plan, will be required to be flexible to changing priorities and additional projects that can require overtime. Must have the ability to manage short term deadlines. Performances and special promotional events will require the employee to work occasional nights and weekends. Must be able to lift 25 pounds.

 Performance Measures:

The following are key items that will be utilized to evaluate performance of the work:

  • Attention to excellence in design and detail regarding all communications produced.
  • On-time, error-free delivery of reporting, campaign collateral and materials.
  • Contributes to marketing strategy development in team meetings.
  • Growth and development of Lyric Opera’s social media audiences; adherence to best practices in social media.
  • Effective working relationship with all departments.
  • Attainment of Marketing campaign goals.

Minimum Qualifications:

  • Bachelor’s degree in marketing, arts admin, communications, advertising, graphic design or related field.
  • Three to five years of experience in nonprofit marketing, including substantive social media campaigns and website management.
  • Demonstrated ability to manage a high volume of deadline-driven projects.
  • Ability to collaborate with staff, professional colleagues, and supporters.
  • Excellent verbal/written communication and project management skills.
  • Proficiency in Adobe Creative Suite (including InDesign and Photoshop).
  • Proficiency in MS Office (Word, Excel, Outlook, and Power Point), WordPress.
  • Proficiency in email marketing platforms such as MailChimp, Wordfly, and Mail 2.
  • Proficiency in Tessitura preferred.
  • Ability to lift 25 pounds.

Questions about Membership or this application? Please contact Vincent Covatto, organizational membership manager, at VCovatto@operaamerica.org or by calling 646.699.5237.
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All OPERA America facilities are handicapped accessible. The National Opera Center features ground-level entry with elevators to the venue. All spaces are wheelchair accessible, and modular seating can be arranged to accommodate wheelchair users for all programs and performances. Handicapped accessible restrooms are available on all floors.
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