Web Site:www.operaomaha.org
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Director of Marketing and Public Relations
SUBMITTED DATE: 1/23/2018

JOB DESCRIPTION

 

Job Title:                                           Director of Marketing and Public Relations

Reports to:                                       Managing Director

FLSA Status:                                     Exempt

Supervisory Responsibility:         Audience Development and Sales Manager, Graphic Designer

 

General Position Summary:

The Director of Marketing and Public Relations is an experienced manager whose focus is to grow Opera Omaha’s audience and expand its reach in large part through the successful marketing and communication of its role as a vital cultural resource for the community and outstanding regional opera company. Opera Omaha is currently in growth mode with ambitious plans for the future including in-depth community engagement, expanded programming, and a forthcoming major gifts/endowment campaign. 

 

Essential Functions/Major responsibilities:

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily.  Reasonable accommodations may be made to enable individual with disabilities to perform the essential functions.  Other duties may be assigned to meet business needs.

 

  • ŸDevelop, implement, and evaluate campaigns to grow subscriber base, maximize single ticket sales, and build group sales in alignment with strategic organizational goals
  • ŸWork closely with Managing Director to create, monitor, and evaluate annual marketing plans and department revenue and expense budgets
  • ŸOversee scaling, pricing, inventory management and reporting
  • ŸCreate and update cash flow projections regularly
  • ŸConduct and/or coordinate appropriate market research as needed
  • ŸWork with all staff on strategies and programs to build patron loyalty
  • ŸDirect, track, and measure marketing and communications campaigns across all advertising channels (including social media)
  • ŸWork with senior staff to establish and implement a schedule/calendar for all Opera Omaha communications
  • ŸOversee website management and email marketing to ensure optimal effectiveness
  • ŸMeticulously track marketing expenditure and Return On Investment
  • ŸWork closely with General Director on development of all creative (sourced internally and by the local advertising agency engaged by Opera Omaha)
  • ŸProvide marketing support as needed for all departments
  • ŸCoordinate the assembly as well as internal and external editing, proofing, and trafficking of all collateral including program books, annual report, and newsletters
  • ŸWork closely with Director of Development, corporate sponsors, vendors, and other external groups to develop and execute cross-promotions and fulfill sponsorships
  • Manage all public relations for the organization including local and national media
  • Create advertising plans and execute media buys including, but not limited to television, radio, print, outdoor and online
  • Oversee correct usage of Opera Omaha brand and its presence in the community
  • ŸParticipate in peer marketing strategy meetings and database user meetings
  • ŸSupervise Graphic Designer and the Audience Development and Sales Manager
  • ŸAdditional duties as assigned by the General Director and/or Managing Director

     

    Education and/or Experience:

  • Bachelors’ degree is required; advanced degree in marketing preferred
  • Minimum of five years of experience marketing for a non-profit performing arts organization of similar or larger size with proven successful track record
  • Significant experience in and knowledge of marketing and sales (print, broadcast, on-line), social media and other multi-platform communications
  • Experience in database marketing (Tessitura preferred)

Knowledge, skills and abilities:

  • ŸSuperior ability to collect, analyze, and act upon data (demographic, sales, and financial data as well as other metrics) to increase ticket sales
  • ŸProactive and goal-focused with a high sense of accountability
  • ŸOutstanding organizational skills, strong project management experience
  • ŸSuperior interpersonal skills: collaborate well with staff, artists, vendors, volunteers, and the public in a professional, confidential and tactful manner
  • ŸAbility to manage multiple critical timelines and deadlines
  • ŸUnderstanding of basic accounting procedures including budgeting
  • ŸProficient in MS Office; the desire and ability to learn new technologies is required
  • ŸKnowledge of Tessitura preferred
  • Proven accomplishments in garnering media attention
  • Strong experience in media planning and buying
  • ŸExperience in opera is preferred, interest in opera is essential

 Interpersonal Contacts:

Opera Omaha staff, guest artists, board members, donors, customers, press and any external constituents needing assistance.

Job Conditions and Work Hours:
Opera Omaha is a high-energy organization with a mission that can cause this position to experience high work demands under very tight timelines. In addition, work will be required outside of normal business hours (including some evenings and weekends) to support programming, performances, and other Opera Omaha initiatives.  Benefit package is provided, salary commensurate with experience.

 To Apply:

Interested candidates should email a cover letter, resume, salary requirement and list of references to Jenny Daggett, Director of Finance and Human Resources: jdaggett@operaomaha.org.  Please include "Director of Marketing and Public Relations” in the subject line of the email. 

 

 

 


Questions?
Questions about Membership or this application? Please contact Vincent Covatto, organizational membership manager, at VCovatto@operaamerica.org or by calling 646.699.5237.
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