Web Site:www.houstongrandopera.org
Phone:713-546-0200
Fax:713-247-0906
Facebook:https://www.facebook.com/houstongrandopera
Twitter:https://twitter.com/HouGrandOpera?lang=en
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Social Media Coordinator
SUBMITTED DATE: 12/12/2018

Job Title: Social Media Coordinator

Department: Communications

Reports To: Associate Director of Communications

Classification: Full-time, Non-exempt

SUMMARY:

The Social Media Coordinator plays an instrumental role in strategizing, creating, executing, and maintaining up-to date messaging and external communication through the Houston Grand Opera social media channels and website. Working closely with the Content Manager and Digital Marketing Manager, this position is as the central source and voice of all social content with the goal of driving brand awareness and positive audience engagement.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

  • Strategize with the marketing and communications team to create social media campaigns and adhere to a regular publishing schedule across all social media platforms (Facebook, Instagram, and Twitter)
  • Collect, edit and manage digital assets (content, images, video) from all departments of HGO for social media marketing purposes while ensuring content adheres to brand guidelines.
  • Create content, as needed, at events by taking photos and videos to use on social media platforms
  • Promote the HGO brand, upcoming productions, community events, and others as needed.
  • Establish goals to increase relevant followers and build a loyal following by interacting with customers on all social media platforms
  • Set clear objectives, report on key metrics, and consistently analyze insights to measure and assess the effectiveness of online and interactive engagement efforts.
  • Identify influencers to partner with for social media collaborations or other contributions.
  • Maintain website by updating content in a timely manner, building new pages when requested and reviewing content regularly for inconsistencies and outdated information.

QUALIFICATIONS:

This position requires is a highly self-motivated, creative individual with experience and a passion for connecting with current and future customers. This individual should be engaging with the online audience on a daily basis, with the ultimate goal of turning fans into customers. An essential component is communicating the company’s brand in a positive, authentic way In-depth understanding of all social media channels required, Google Analytics, and measurement tools a plus Proven strong writing skills, content development, and some design skills required. Photography skills a plus. 2-4 years of marketing, social media, communications experience required. Knowledge of operatic repertoire, opera artists and classical music a plus.

SPECIAL JOB CHARACTERISTICS:

Detail-oriented with attention to process, the ability to multi-task, work quickly and efficiently, and function with minimal supervision while working against deadlines in a fast-paced environment is required. Must be a team player and possess excellent interpersonal & customer service skills. Some weekend and night work required. Perks include access to final dress rehearsals.


Questions?
Questions about Membership or this application? Please contact Vincent Covatto, organizational membership manager, at VCovatto@operaamerica.org or by calling 646.699.5237.
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