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Director of Marketing and Communications

OPERA America, the national nonprofit service organization for opera, headquartered at the National Opera Center in midtown New York City, seeks an innovative and collaborative institutional marketer to lead the organization’s outward-facing identity.

OPERA America’s strategic plan, in alignment with its 50th anniversary in 2019–2020, positions the organization as an authoritative source of information for the breadth of stakeholders in opera. The organization is looking for an imaginative and articulate storyteller to translate the organization’s vast portfolio of programs, research and knowledge across digital and print media to a broad matrix of constituencies, including opera company administrators, trustees, artists, students, educators, associated businesses (e.g., publishers, agents, etc.) and audiences. Moreover, the Director of Marketing and Communications will maintain relationships with the media and communicate the organization’s impact through press releases.


The Director, with support from and reporting to the Chief Advancement Officer, leads a division of two full-time and three part-time staff/contractors toward the achievement of the following fiscal priorities:

• Maximize rentals and service packages at OPERA America’s National Opera Center, with a revenue goal of approximately $1 million in FY2019.

• Maximize attendance at OPERA America’s annual Opera Conference, with a revenue goal of nearly $200,000 in FY2019.

• Maximize enrollment in OPERA America’s professional development and public programming, with a revenue goal of nearly $50,000 in FY2019.


The Director serves as a liaison to the national network of marketing and communications professionals working at North American opera companies. In this capacity, the Director will program discussion content for sessions at annual fall forums and spring conferences, as well as advance the learning of the network through benchmark studies and audience research convenings.


Additionally, the Director is charged with refining and upholding the organization’s institutional brand across multiple platforms. She/He/They is responsible for monitoring engagement and performance using various analytical tools, and constantly iterating to drive success as measured by growth and actions.

1. Social Media — The Director will collaborate with the Digital Marketing Manager and an interdepartmental taskforce of colleagues to develop the organization’s Facebook, Twitter, Instagram and YouTube presence.

2. Digital Media — The Director will coordinate the production of new video content and leverage existing video content to disseminate learning, influence conversation and highlight the diversity of art and people contributing to the vibrancy of opera in America.

3. Magazine — The Director oversees the Publications and Communications Manager and Magazine Editor in the production and dissemination of the quarterly Opera America magazine.

4. Other Print Media — The Director partners with colleagues throughout the organization to produce print collateral with the design work of a Graphic Designer.

5. Website — The Director will coordinate the building and ongoing management of a new organizational website, slated to launch in 2020 as part of the 50th anniversary.


The successful candidate will:

• Have a minimum of 5 years’ experience in marketing, communications or related areas with progressive leadership and management responsibility.

• Be a curious, resourceful and motivated self-learner and strategic thinker.

• Have a track record of creating, delivering and measuring innovative marketing and communications strategies across a variety of audiences.

• Be analytical, data-fluent and metrics-oriented.

• Demonstrate creativity and meticulousness in refining institutional systems.

• Have an extensive understanding of communication trends, best practices, digital platforms and analytics tools; and how they can be utilized to enhance organizational goals.

• Bring a knowledge of or interest in the operatic art form and industry.

• Anticipate and be responsive to national dialogue that relates to opera.

• Have the ability to lead with resilience, poise, professionalism and resolve.

• Be a collaborative and effective project manager who fosters teamwork at all levels, both externally and internally.


Salary commensurate with experience, expected in $70Ks. Excellent benefits package including health and dental coverage, pension, paid time off, life insurance, access to rehearsal/performance venue, and opportunities to network with opera leaders nationwide. Desired start date by March 1.


To Apply

Please send the following materials to Dan Cooperman, Chief Advancement Officer, at Jobs@operaamerica.org:

• Cover letter (articulating your interest in this particular position)

• Resume (outlining your career accomplishments)

• Writing Sample (such as a press release or other professional document)


OPERA America is an equal opportunity employer.


• Cover letter• Cover letter

Questions about Membership or this application? Please contact Vincent Covatto, organizational membership manager, at VCovatto@operaamerica.org or by calling 646.699.5237.
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All OPERA America facilities are handicapped accessible. The National Opera Center features ground-level entry with elevators to the venue. All spaces are wheelchair accessible, and modular seating can be arranged to accommodate wheelchair users for all programs and performances. Handicapped accessible restrooms are available on all floors.
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