Opera Conference 2014: Audiences Reimagined

Achieving Civic Impact
Arts organizations of all kinds are increasingly expected not only to produce excellent art, but also to be partners in community development and responsive to community needs. This subtle but profound shift in what elected officials, institutional funders and individual donors need and want from opera companies brings a host of opportunities and challenges for everyone in the field. ALAN BROWN, principal, WolfBrown, will present emerging frameworks for artistic vibrancy and civic impact, and explore interconnections between the two. What does it mean for an opera company to be embedded in its community? How can opera companies become more integral to civic life? Alan will propose a coordinated research effort to gain a fuller understanding of the diverse ways in which Americans experience opera, and how opera companies impact their communities.

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Speaker Information
ALAN BROWN, Principal, WolfBrown
Alan Brown, principal of WolfBrown, is a leading researcher and management consultant in the arts and culture sector worldwide. His work focuses on understanding consumer demand for cultural experiences and on helping cultural institutions, foundations and agencies to see new opportunities, make informed decisions and respond to changing conditions. His studies have introduced new vocabulary to the lexicon of cultural participation and propelled the field towards a clearer view of the rapidly changing cultural landscape. He speaks frequently at national and international conferences about audience behaviors, trends in cultural participation, and the value system surrounding arts programs.
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