Opera Conference 2014: Audiences Reimagined

Achieving Greater Patron Lifetime Value
KATE PRESCOTT, president of Prescott & Associates, has led a seven-year longitudinal study, the Patron Growth Initiative, for 10 of the top American orchestras. The underlying motivation for this work was to tackle the complex issue of building sustainable support factoring in both attendance and donations, by examining the behaviors and attitudes of patrons in a holistic manner — rather than the more typical approach of thinking about ticket buyers and donors. Findings have led to a rethink in many orchestras — in how to better engage patrons, motivate attendance and giving, and work more closely as unified teams. She will report on key study findings and successful engagement/fundraising strategies to date. Session participants will then discuss potential implications and replication within opera companies.

Presentation


Speaker Information
KATE PRESCOTT, president of Prescott & Associates
Kate Prescott has extensive corporate and non-profit experience in marketing and research, with an emphasis on branding, audience development, and marketing/communications strategies. Prior to starting her own firm she earned a MS in Marketing from Penn State and spent over ten years with a large advertising agency in research, account planning, and account management positions.

Within the consumer goods arena Kate has worked on big-name brands such as Stouffers, Lean Cuisine, Ortega, Nestle Drumstick, Haagen-Dazs, Transitions Lenses, Marriott Hotels, GE, Kay Jewelers, and Zippo. Her arts & culture client roster includes the New York Philharmonic, The Metropolitan Opera, Carnegie Hall, Houston Grand Opera, Boston Symphony Orchestra, Sydney Symphony, Houston Symphony, Cincinnati Symphony, New Jersey Symphony Orchestra, Kansas City Symphony, Grand Rapids Symphony, La Jolla Playhouse, San Francisco Jazz, Mann Center for the Performing Arts, Bethel Woods Center for the Arts, Pittsburgh Symphony, Pittsburgh Cultural Trust, Pittsburgh Ballet Theatre, Pittsburgh Public Theater, Carnegie Museum of Art, and others.
THE ORGANIZATION EXPERIENCE OPERA RESOURCES
THE NATIONAL OPERA CENTER EVENTS FACILITIES AND SERVICES
BECOME A MEMBER SUPPORT OPERA AMERICA
RESOURCES
To have your company’s photos included in the header rotation, send photos that are at least 1200px wide and 550px tall to Webmaster@operaamerica.org. Please note that submission of photos does not guarantee inclusion.
All OPERA America facilities are handicapped accessible. The National Opera Center features ground-level entry with elevators to the venue. All spaces are wheelchair accessible, and modular seating can be arranged to accommodate wheelchair users for all programs and performances. Handicapped accessible restrooms are available on all floors.
330 Seventh Avenue, New York, NY 10001
Tel: 212.796.8620 • Fax: 212.796.8621
Info@operaamerica.org

Privacy PolicyReturns Policy
2015 Form 990FY16 Audited Financial Statement
© Copyright 1995-2017 OPERA America Inc.

Technical issue with the website? Let us know.