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Houston Grand Opera

Marketing Manager, Advertising

Company: Houston Grand Opera

Company Location: Houston, TX

Job Location: On Site/In Person

Job Type: Full-Time

Date Posted: February 20, 2026

Network(s): Marketing & PR

DESCRIPTION

Job Highlights

Reporting to the Associate Director of Marketing, the Marketing Manager plays a vital role within HGO’s fast-paced Audiences Department, leading multi-channel advertising and promotional campaigns that elevate the HGO brand and drive ticket sales, retention, and audience engagement. The role manages paid advertising across multiple channels, direct mail, email marketing, and serves as a key project manager to ensure campaigns are delivered on time, on budget, and aligned with organizational goals supporting single ticket, subscription, and group sales.

Join Us!

We are looking for talented, passionate, and dedicated people who are eager to make contributions to our community and our mission. If you are excited about this position but your experience does not align perfectly, we encourage you to apply! You may be just the right candidate for this position or another role at HGO.

About the Houston Grand Opera

The mission of HGO is to enrich our diverse community through the art of opera. We do so by creating, curating, exploring, and producing outstanding experiences centered around the human voice. HGO has received a Tony Award, three Grammy Awards, and three Emmy Awards – we are the only opera company in the world to win all three honors.

Our strategic focus is two-fold: creating profoundly enriching experiences for our diverse audiences and clearly defining and positively promoting the HGO brand. We believe every team member enriches our organization by exposing a broad range of ways to understand and engage our community and discover, design, and deliver enriching experiences.

Compensation and Benefits

We offer robust benefits to full-time employees, including:

· Comprehensive and affordable health benefits.

· Generous paid time off.

· 403b retirement plan with employer match.

· Flexible work schedule.

· Professional development fund and opportunities.

· Discounted parking in the Theater District garage and nearby lots, plus easy access to Metro transportation.

· Free tickets to our mainstage and community productions and events.

Key Responsibilities

· Work with the Associate Director of Marketing to plan, manage, and execute multi-channel advertising and promotional campaigns in support of subscription and single ticket sales, including paid, organic, trade, and barter efforts.

· Act as the point of contact for HGO’s paid advertising campaigns, ensuring campaigns launch accurately and on schedule across digital, print, radio, and television platforms.

· Responsible for writing clear, compelling marketing copy and perform thorough proofreading to ensure accuracy and consistency across multiple channels.

· Support audience segmentation efforts by collaborating with the Marketing Data Manager to compile, update, and maintain database assets for marketing use.

· Manage HGO’s direct mail campaigns, including copywriting, list development, coordination of discount and promotional offer requests, and alignment with campaign messaging.

· Create promotional plans for themed nights, ticketing offers, and unique experience to targeted audiences, including new-to-opera guests and specific ticket holder demographic.

· Coordinate with the design team to request and develop creative assets needed for advertising efforts.

· Monitor and evaluate campaign performance, measuring ROI, and create and distribute executive level reports by repertoire period with successes and growth opportunities based on campaign results.

· Oversee campaign budgets, ensuring all expenses are properly allocated and invoices are reconciled accurately and promptly.

· Partner closely with Communications colleagues to ensure campaign messaging and promotions are clearly communicated internally, including the development of talking points for Customer Care and Philanthropy teams.

· Perform various other tasks that may be assigned by the Associate Director of Marketing, Director of Marketing, or Chief Marketing & Experience Officer.

Qualifications

· Bachelor’s degree in marketing, communications, advertising, or sales with 5+ years of relevant experience.

· Expertise in copywriting and proofreading is required.

· Experience managing advertising campaigns including digital, email, and print is desired.

· Experience working in a CRM database system (especially Tessitura) is a plus. Experience in performing arts is a plus.

· Must be able to work some evenings/weekends.

Special Job Characteristics

Ability to work under pressure in a fast-paced environment, high energy and exceptionally strong interpersonal and communication skills are a must. An eye for detail and quality control is imperative, as well as being able to multi-task and prioritize effectively. A polished approach in presenting sales and campaign information, a proactive and collaborative professional manner required.

Physical Demands

The physical demands described here are representative of those we consider important for an employee to successfully perform essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Equal Opportunity

Houston Grand Opera is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at HGO are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by federal, state, or local laws or regulations. HGO will not tolerate discrimination or harassment based on any of these characteristics. HGO encourages applicants of all ages.

Desired Start Date: March 20, 2026

BENEFITS

Pay Range: $60,000 - $65,000 Annual

Compensation and Benefits