Director of Marketing and Communications
Company: OPERA America
Director of Marketing and Communications
Updated June 2021
OPERA America, the national nonprofit service organization for opera, headquartered at the National Opera Center in midtown New York City, seeks a strategic institutional marketer to champion the organization’s marketing strategies and lead the national network of opera marketers.
OPERA America’s strategic plan positions the organization as an authoritative source of information for the breadth of stakeholders in opera. The organization is looking for an imaginative and articulate storyteller to develop and manage marketing plans for the organization’s vast portfolio of programs, research, and knowledge across digital and print media to a broad matrix of constituencies, including opera company administrators, trustees, artists, students, educators, associated businesses (e.g., publishers, agents, etc.) and opera-going audiences.
The Director of Marketing and Communications leads OPERA America’s brand management, with supervision of creative development and design; steers the team that produces the quarterly Opera America Magazine; and oversees the national #meetopera campaign, a collaborative social media initiative to help audiences discover all the ways they can experience opera. They also maintain relationships with the media, shop industry story ideas to national and local outlets, and communicate the organization’s impact through press releases.
The Director serves as a liaison to the national network of marketing and communications professionals working at North American opera companies. In this capacity, the Director will program discussion content for sessions at annual fall forums and spring conferences, as well as advance the learning of the network through benchmark studies and audience research convenings.
The Director, with support from and reporting to the Chief Advancement Officer, leads a division of two full-time and three part-time staff/contractors toward the achievement of the following priorities:
- Affirm OPERA America’s role as a social media influencer for opera by expanding Facebook and Instagram followings, and by introducing a new revenue line from sponsored posts.
- Optimize engagement by members across website and email to affirm value of membership; and maximize website visits and email enrollment by non-members to cultivate new paying members.
- Revitalize revenue through rentals and service packages at OPERA America’s National Opera Center, with a goal of approximately $1 million in FY2022.
- Maximize attendance at OPERA America’s Opera Conference and other virtual/in-person activities, with a revenue goal of nearly $250,000 in FY2022.
The successful candidate will:
- Have a minimum of 5 years’ experience in marketing, communications, or related areas with progressive leadership and management responsibility.
- Be analytical, data-fluent, and metrics-oriented in developing strategy, with experience in Google Analytics and social media management tools.
- Have a track record of creating, delivering, and measuring innovative marketing and communications strategies across a variety of audiences.
- Demonstrate effective project management, often across multiple, overlapping promotional calendars.
- Be a curious, resourceful, and motivated learner and strategic thinker who leads with resilience, poise, professionalism, and resolve.
- Have the ability to facilitate discussion and build relationships across a national network.
- Be a collaborative manager and teacher who fosters teamwork at all levels, both externally and internally.
- Bring a knowledge of or interest in the operatic art form and industry.
Salary commensurate with experience, in the range of $75K to $85K. Benefits package includes health and dental coverage, pension, paid time off, life insurance, access to rehearsal/performance venue, and opportunities to network with opera leaders nationwide. Desired start date by August 16.
COVID-19 Note: Beginning July 12, the OPERA America staff is returning to in-person work in its New York City offices while piloting a flexible in-person/remote work schedule.
Please send the following materials to Dan Cooperman, chief advancement officer, at Jobs@operaamerica.org:
- Cover letter (articulating your interest in this particular position)
- Resume (outlining your career accomplishments)
- Writing sample (such as a press release or other professional document)
OPERA America’s Commitment to Change
OPERA America is committed to being an agent of change for opera. We invite everyone in the industry to join in a determined and sustained effort to eradicate racism and ensure equity and justice throughout the field and across the country. This work must take place simultaneously onstage, backstage, in offices, and around board tables. At OPERA America, we are working to create an equitable culture among our staff and board. We encourage BIPOC administrators to apply and work with us.
OPERA America provides equal employment opportunities to all employees and applicants without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws.
About OPERA America
OPERA America leads and serves the entire opera community, supporting the creation, presentation, and enjoyment of opera. Founded in 1970, OPERA America has a membership that includes over 600 opera companies, educational institutions, affiliated businesses, and other entities. More than 40,000 staff members, artists, and trustees at these organizations join nearly 3,000 individual members in empowering us as the national champion for opera.
Through national convenings, research, advocacy, granting, thought leadership, and a variety of programs for artists, administrators, educators, trustees, and appreciators, we move opera forward as an industry and an art form. The quarterly Opera America Magazine highlights the progress of the sector and the impact of more than $15 million in strategic grants we have awarded to increase new work, audience engagement, civic practice, business innovation, and inclusivity.
The National Opera Center, our custom-built rehearsal and performance facility in New York City, serves as the centralized home for the industry, welcoming 80,000 visitors each year.