Video
Published: 13 Aug 2020
Post-Pandemic Pricing
As we plan for the reopening, pricing has never felt so uncertain. Should prices be lower right out of the gate, or will patrons who have been socially distancing for months actually value the performance even more highly? What if the capacity of your hall is significantly reduced? And how does digital content pricing fit in? Your patrons’ buying behavior can answer these questions, and your success will be tied to listening to what they are telling you.