Video Published: 13 Aug 2020

Post-Pandemic Pricing

As we plan for the reopening, pricing has never felt so uncertain. Should prices be lower right out of the gate, or will patrons who have been socially distancing for months actually value the performance even more highly? What if the capacity of your hall is significantly reduced? And how does digital content pricing fit in? Your patrons’ buying behavior can answer these questions, and your success will be tied to listening to what they are telling you.

Keep exploring opera by signing in or joining as a member.

Learn more about membership by clicking the link below.

OPERA America Membership


Login failed. Please try again.

Enjoy more OPERA America content as a member.