Advertising and Sales Manager
DESCRIPTION
The Dallas Opera is a world-class performing arts organization producing outstanding mainstage and chamber opera repertoire, attracting national and international notice, committed to extensive community outreach and education, and managed to the highest standards of artistic excellence, accountability, and financial sustainability.
The Advertising and Sales Manager is responsible for managing media placement, budget, content, and production for all print, digital, broadcast, and out-of-home advertising to support the ticket sales goals of The Dallas Opera. This is a full-time annual position and reports to the Director of Marketing and Communications.
Key Responsibilities:
Advertising
Manage media placement in-house and through external agency, including budget, content, and production, for all print, digital, broadcast (radio/TV), and out-of-home advertising campaigns to support the revenue and attendance goals for in-person and digital performances
Build and nurture relationships with media vendors for stronger campaign reach
With support from Director, secure media partnership agreements and oversee fulfillment
Create promotional opportunities through media partners that support audience development goals and increase ticket sales
Write compelling copy for print, radio, and digital ads based on source content
Work with Graphic Designer (and/or freelance designers) to produce design assets in support of marketing plans, including all print, digital, and video assets, as well as manage timeline for deliverables
Submit all creative assets to media and print vendors on a timely basis
Review and report on vendor analytics for advertising ROI
Ensure Asana production schedules are built for all print and digital media to ensure on-time delivery of assets
Collaborate with Digital Content Manager for content creation and timelines for paid and organic campaigns
Direct Sales
In conjunction with the Director of Marketing and Communications, develop and oversee implementation of all single ticket direct mail
Project manage Graphic Designer (provide content and direction, route proofs, and edit) printing (select paper, optimize dimensions for press efficiency, and non-profit mail rates), and mail house services (provide specs, final artwork, and mailing lists in a timely manner, and ensure adequate postage balance in USPS account)
Qualifications:
Traits and Characteristics
Aptitude for multitasking, prioritizing, attention to detail, and managing time in a fast-paced environment which often presents competing priorities
Strong interpersonal skills, ability to provide creative direction and negotiate media rates and consultant fees for service
Self-motivated with a commitment to achieving sales goals
Strong project management and organizational skills; accepts responsibility for quality, accuracy, and timeliness of assignments
Team player with customer service mindset, creative and collaborative spirit, and proven ability to build productive working relationships internally and externally
Skills and Knowledge
Bachelor’s degree in a related field (Marketing, Sales, Communications, Business Administration) and five or more years’ experience in high-volume advertising environment, including print, broadcast, direct mail, digital, and out-of-home media planning in the arts and entertainment industry
Proven expertise in creating and implementing integrated multi-channel advertising plans with an emphasis on digital/social marketing
Strong understanding of graphic design, print production, and direct mail
Effective communication skills, including superb copywriting and editing skills
Budget management experience
Deep understanding of the Dallas media landscape
Familiarity with web-based project management systems (Asana, Basecamp, Trello)
Proficiency in Adobe Photoshop and Canva; experience adapting and resizing graphics for use in multiple formats
Proficiency in Microsoft products (Word, Excel, PowerPoint) and collaborating in a Microsoft Teams environment; adept at learning new programs and technology
Additional skills a plus:
Experience with Tessitura CRM desirable but not a prerequisite
Familiarity with Dallas arts and culture, including opera, a plus but not required
Desired Start Date: July 20, 2026
BENEFITS
Pay Range: $60,000 - $65,000 Annual
Comprehensive benefits package designed to support the well-being and long-term success of our employees including medical, dental, and vision insurance, paid parental leave, dedicated PTO and sick leave, 403b retirement savings plan with employer matching, complimentary tickets to performances, and personalized professional development opportunities
HOW TO APPLY
See yourself at the opera! The Dallas Opera values diversity in the workplace and is committed to creating an equitable and inclusive work environment where employees are treated with dignity and respect. To apply, please send a cover letter and résumé to recruitment@dallasopera.org, using the subject line “Advertising and Sales Manager.” Please send Word or PDF file only. No phone calls, please.
Application Deadline: August 14, 2026
Application Email/Link: dallasopera.org/about/careers/
JOB CONTACT
Sara Newman, Human Resources Administrator