Article Published: 14 Jul 2021

A Welcome for Newcomers

As the industry looks toward bringing people back into theaters, a couple of companies are taking measures to include new-to-opera attendees from all income levels. In Albuquerque, Opera Southwest’s Opera for All offers $5 tickets to anyone receiving state benefits. Audience members purchase their tickets online or by phone and then present their Electronic Benefits Transfer (EBT) cards at the door.

This article was published in the Summer 2021 issue of Opera America Magazine.

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