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Produced by Lumahai Productions, San Francisco Opera, Matthew Shilvock, Elena Park, Gregory Henkel, Nicole Potter, and Molly McBride, In Song was selected as a winner in the category of Artistic Creation in the 2023 Awards for Digital Excellence.

As of June 4, 2024 the video is no longer available to stream. 


IN SONG, created by San Francisco Opera (SFO) and Lumahai Productions, is a series of eight intimate video portraits featuring remarkable artists (Amina Edris, Jamie Barton, J’Nai Bridges, Arturo Chacón-Cruz, Daniela Mack, Pene Pati, Pretty Yende, and Meigui Zhang) who draw us into distinctive spheres through stories and song — from classical to Zulu, spirituals, Samoan and Egyptian songs, and mariachi music. Launched in March 2021, it invites us into singers’ worlds as they share their personal and musical journeys, and how they express themselves through deep connections to song.

Shot on location in cities from Buenos Aires to New York City to Cape Town and Cairo, each IN SONG features several visually arresting musical performances, with scenes illuminating diverse cultural traditions and roots. The series won the 2022 Webby People's Voice Award for Best Music Video Series and Channel (in addition to being nominated for the 2022 Webby Award in that competitive category). Shared for free across SFO’s media channels, the ongoing series appeals not only to classical music fans, but to people from around the world who respond to extraordinary performers of music, beyond genres and borders.



In Song is produced by San Francisco Opera and Lumahai Productions, a creative partnership uniting a vital and dynamic artistic institution, which just celebrated its centennial season under the leadership of General Director Matthew Shilvock and Music Director Eun Sun Kim, and a nimble and creative independent production company founded by In Song series creator/director Elena Park. San Francisco Opera’s audience has witnessed the American debuts of operatic legends, and its training programs have equipped generations of new artists for stages around the world. SFO’s culture of innovation has led to pioneering uses of technology and repertory-expanding new works by leading composers, which has made it a great match for Lumahai, which looks for ways to explore ideas and connect the worlds of arts, culture, media, technology, and current affairs with live events as well TV/radio programs for organizations such as National Sawdust, the Cleveland Orchestra, the Metropolitan Opera, the Onassis Foundation, Meyer Sound, and Amazon Studios.

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The Awards for Digital Excellence in Opera are supported by The Joseph and Robert Cornell Memorial Foundation.