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The company of West Side Story at Lyric Opera of Chicago in 2023 (photo: Todd Rosenberg)
The company of West Side Story at Lyric Opera of Chicago in 2023 (photo: Todd Rosenberg)
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Summer 2026
Article Published: 22 Jul 2026

When Art Finances Art: How nontraditional productions are subsidizing opera

By Jeremy Reynolds

Over the past decade, Lyric Opera of Chicago has been quietly rebranding itself. The company hasn’t gone so far as to change its legal name, but instead of using its full title, it now goes more succinctly by “Lyric” on much of its public-facing messaging, like its market­ing materials, press releases, and social media posts.

This article was published in the Summer 2026 issue of Opera America Magazine.

Jeremy Reynolds

Jeremy Reynolds is the editor of Opera America Magazine, and he also writes about classical music for Opera, the Pittsburgh Post-Gazette, Symphony Magazine, and The New York Times.
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