Opera Conference 2024: Creating Belonging for Audiences
There was a notable increase in first-time ticket buyers across the United States in the 2022–2023 season, signaling a positive trend for the future. But how do we ensure these newcomers become returning patrons? Can marketing communications foster a sense of belonging that encourages audience retention? In this session, a panel of experts examines retention strategies and the importance of creating an enriching audience experience.
