Marketers have always understood the power of word-of-mouth, but in recent years cultural influencers have made their mark as powerful spokespeople, building brand awareness and driving engagement. From niche enthusiasts to mainstream personalities, influencers have the unique ability to connect with diverse audiences on a personal level. But navigating this dynamic new terrain can come with challenges for opera companies. In this session, hear from a panel of opera marketers and influencers to learn practical strategies for building genuine partnerships and maximizing impact.