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Video Recorded: 12 May 2026

Opera Conference 2026: Plenary 1 — Keep Them Coming Back

Opera Conference 2026's first plenary session, "Keep Them Coming Back," explored what opera producers can do to transform audience expectations and improve retention.

Watch to:

  • Hear case studies and provocations from local entrepreneurs and producers who are improving the audience experience.
  • Learn how leaders are rethinking opera’s inherited practices to turn casual attendees into connected and enthusiastic fans.
  • Gain new insights on audience building, engagement, and retention.
  • Leave with practical ideas to deepen customer loyalty and keep audiences coming back.

"Keep Them Coming Back" was originally presented at Opera Conference 2026 in Wilmington, DE, on Tuesday, May 12, 2026. Thumbnail photo by Moonloop Photography.

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